As producer of IBM's award-winning INNOV8 series of serious games, Phaedra Boinodiris is responsible for IBM's broader global serious games strategy, its gamification strategy, and its serious games strategy for the US public sector, mainly focusing on defense. Her strategies have been championed by four-star generals and she has presented her ideas at the Pentagon and to the head of the Defense Advanced Research Projects Agency. She has keynoted two NATO Summits, is co-founder of WomenGamers.Com, and continues to co-chair serious games summits internationally. Phaedra was honored by Women in Games International as one of the top 100 women in the games industry. She happily mentors business school students at her alma mater, the University of North Carolina at Chapel Hill.