Vithika Yadav is a human rights professional working on human trafficking and sexual and gender rights. She is the co-founder and head of Love Matters India, the first website in India to give complete, honest, and unbiased information on love, sex, and relationships in both Hindi and English. Through this project, she has been articulating the compelling value of the work on sexuality and sexual health issues of young people, assessing and understanding community needs, and using human centered design to fight misconceptions and stereotypes. In 2012 she was named one of the Top 99 under 33 young foreign policy leaders in the world by Diplomatic Courier and Young Professionals in Foreign Policy in USA. In 2016, she was named one of the Top 40 Next Generation of Family Planning Leaders by Bill & Melinda Gates Foundation and John Hopkins University. She is an Alumni of THNK - Amsterdam School of Creative Leadership.