An IntraHealth International Production
Jonathan Opp is Director of Poetics at New Kind, a strategic design and communications firm. He works with organizations to define communication strategy—helping them discover their brand stories and tell them in the clearest, most powerful way. Jonathan has 15 years experience in creative roles at three prominent technology brands: Red Hat, IBM, and Gateway. He also writes about brand, culture, and community at his own blog, Applied Poetics.