Jennifer Wesson loves all things numbers, so it surprised her when she learned to enjoy using qualitative research methods in applying principles of behavioral economics to research. Jennifer is the Director of Measurement, Evaluation, and Research at IntraHealth International. Previously, she was a Research Scientist and Research Director at FHI 360, specializing in research on sexual and reproductive health, maternal and child health, and HIV prevention. Jennifer has a PhD in epidemiology from the University of North Carolina at Chapel Hill and a Masters of Public Administration from Columbia University. Her research has been published in Contraception, the International Journal of STDs and AIDS, World Health and Population, and Global Health Science and Practice.