There is an incredible power in the intersection of cognitive computing and games. Imagine games where your avatar's characteristics are mined from your own social media feeds, where advanced city sims respond based on real historical data, where gameplay is tailored to you based on predictive modeling, where VR and AR is more personalized than through the integration of IOT. In this session, Phaedra Boinodiris, the global lead for serious games, will demonstrate the impact of this evolution across industry by showing use cases in education, entertainment, defense, healthcare, and games for citizen engagement. Phaedra will also show how easy it is for you to get started.