Designing for the Fringe

When designing solutions we start by defining our “target audience.” Everyone selects the same “target audience” ignoring those on the fringes of life—the disabled and disenfranchised. But…creativity flourishes when we dismiss the status quo and attack a problem with a different set of challenges. As an innovator designing for the fringe actually makes more sense. Interwoven with personal stories, inspiring examples and practical guidance learn how designing for the fringe broadens our perspective and unlocks our creative potential. And don't worry, it's not about "helping people," it's about helping yourself. We’ll all join the fringe sooner or later.